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Our Brand Story

MSIG is about going above and beyond.

We do this by doing and being more.

We actively strive to exceed the expectations of our customers and clients.

We are sincere in our commitment to, and dealings with clients, and take a long-term view of all our relationships.

We are supported by the strength and established reputations of MSI and MS&AD.

We set out to make things easier, efficient and simpler.

We aim to be an active partner and advisor, to give you the support you need when you need it.

And we do this to make sure you can be confident.

Confident in our promise to protect your needs.

Confident that you can build your business.

Confident that you can explore the lifestyle you desire without having to worry about your insurance needs.

We strive to go above and beyond so that you have the confidence to do and be more.

Our Vision and Mission

Vision

To create a world-leading insurance and financial services group that consistently pursues sustainable

growth and enhances corporate value.

Mission

To contribute to the development of a vibrant society and help secure a sound future for the planet,

by enabling safety and peace of mind through the global insurance and financial services business.

Our Core Values

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CUSTOMER FOCUS
Striving to provide security and satisfaction to our customers.
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INTEGRITY
Being sincere, kind, and fair in our dealings with people.
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TEAMWORK
Growing together as a team by respecting one another's individuality adn opinions and sharing knowledge and ideas.
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INNOVATION
Always improving the way we work while responding to stakeholder’s interest.
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PROFESSIONALISM
Providing high-quality service by constantly enhancing our skill and proficiency.

About MSIG Life

PT MSIG Life Insurance Indonesia Tbk (also known as MSIG Life) has been a part of the national life insurance industry since April 14, 1985. Initially established as PT Asuransi Jiwa Purnamala Internasional Indonesia (PII), it underwent two transformations and emerged as a joint venture company between PT Sinar Mas Multiartha Tbk and the Japanese insurance giant, Mitsui Sumitomo Insurance Co., Ltd., in 2011.


MSIG Life officially became a public company on June 28, 2019, under the name PT Asuransi Jiwa Sinarmas MSIG Tbk. On July 9, 2019, MSIG Life shares (stock code: LIFE) began trading on the Indonesia Stock Exchange. Concurrently, Mitsui Sumitomo Insurance Co., Ltd. (MSI) officially became the major shareholder with an ownership composition of Mitsui Sumitomo Insurance Co., Ltd. (80%), PT Sinar Mas Multiartha Tbk (12.5%), and the public (7.5%). Align with the change in shareholder composition, the company changed its name to PT MSIG Life Insurance Indonesia Tbk (MSIG Life) in the final quarter of 2023.


Mitsui Sumitomo Insurance Co., Ltd. is a subsidiary of MS&AD Insurance Group Holdings, Inc. MS&AD holds the largest market share of general insurance premiums in Japan and ranks among the top 10 insurance business groups globally.


The following is the composition of the company's share ownership:

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    Combining global and local best practices, the core subsidiaries and affiliates of MSIG across ASEAN, Hong Kong, Australia and New Zealand, have been providing general insurance solutions for more than 100 years. As an established leading insurer with a long-term perspective, MSIG aims to offer insurance solutions that are effective, efficient and simple to understand; delivered with active and sincere service. Across the region, our 4,300 employees go above and beyond to add value to the business and lifestyle of our customers and inspire confidence in them.


    MSIG is backed by the solid foundation and rich heritage of Mitsui Sumitomo Insurance Company, Limited, an established insurer that has received strong financial ratings from leading rating agencies, including Standard & Poor’s and Moody’s. Today MSIG is one of the few foreign-based general insurers to have representation in every ASEAN country, a testament to its strength and reach. MSIG also benefits from being a member of MS&AD Insurance Group – one of the largest general insurance groups in the world.


    Leveraging on the multi-channel distribution, strong partnerships with intermediaries and extensive geographical network, MSIG offers a wide range of insurance solutions across personal and commercial lines. MSIG builds and nurtures enduring relationships, forging close partnerships, through good times and bad.

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  • Located in Singapore, MSIG Asia Pte Ltd (“MSIG Asia”) is a wholly owned subsidiary of Mitsui Sumitomo Insurance Company, Limited, and a member of the MS&AD Insurance Group, Inc. Combining global and local best practices, the core subsidiaries and affiliates of MSIG across ASEAN, Hong Kong, Australia and New Zealand, have been providing general insurance solutions for more than 100 years. A leading insurance brand in Asia, MSIG leverages on multi-channel distribution and strong intermediary partnerships to offer insurance solutions across personal and commercial lines.

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  • MS&AD Insurance Group, Inc. (“MS&AD Insurance Group”) was formed in April 2010 from the business integration of Mitsui Sumitomo Insurance Group Holdings, Inc., Aioi Insurance Co., Ltd., and Nissay Dowa General Insurance Co., Ltd. It is amongst the world’s top 10 non-life insurance groups based on gross revenue, with A+ Stable credit rating and presence in 50 countries and regions globally. MS&AD Insurance Group is committed to achieving sustainable growth and to enhancing enterprise value, driven by five business domains: domestic (Japanese) non-life insurance, domestic (Japanese) life insurance, overseas business, financial services business and risk-related business.

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Our History

Mitsui Sumitomo Insurance Company, Limited was formed in 2001 through a merger between Mitsui Marine & Fire Insurance Co., Ltd. and Sumitomo Marine & Fire Insurance Co., Ltd. Formed in 1918 and 1893 respectively, Mitsui Marine and Sumitomo Marine were both leading non-life insurance companies.


Their origins go back even further with “Mitsui” and “Sumitomo” established more than 300 years ago and still operating as business management groups with major influence in Japan and the rest of the world.

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An enduring philosophy

Mitsui and Sumitomo achieved sustainable development over the long term by responsibly fulfilling their obligations to care for society and the environment, thus earning the trust of their many and varied stakeholders, including customers, employees and communities. This is the philosophy that still guides Mitsui Sumitomo Insurance today.

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    “Echigo-ya” Drapery Store in the Edo Era
    © 公益財団法人三井文庫

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    Takatoshi Mitsui
    © 公益財団法人三井文庫

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    Echigoya - The name “Echigoya” was publicised by means of “flyers” and branded loan umbrellas.
    © 公益財団法人三井文庫

    The Mitsui conglomerate began as a shop dealing in kimono fabrics called "Echigoya". It was opened in 1673 by Takatoshi Mitsui, a merchant in Edo (now Tokyo).


    With the aim of accommodating its customers’ needs, Echigoya introduced many innovative business practices. These included adopting over-the-countersales and the cash-and-carry system which were unheard of in Japan at the time. Furthermore, Mitsui used flyers and umbrellas printed with the shop’s name to publicise his business.


    Mitsui also focused on customer-centric business management and brand strategy, and sought to boost employee motivation and satisfaction through personality-oriented performance evaluations. These pioneering approaches laid the foundation for Mitsui’s subsequent success and prosperity.

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    Masatomo Sumitomo
    © 住友史料館

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    Sumitomo prospered through diversification beyond copper into such commodities as yarns, fabrics, sugar and medicine.
    © 住友史料館

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    A shaft at the Besshi copper mine
    © 住友史料館

    The history of Sumitomo began in the 17th century when Masatomo Sumitomo opened a book and medicine shop in Kyoto. Sumitomo gradually diversified into copper mining and trading, banking and heavy industry.


    In 1690, Sumitomo discovered the Besshi Copper Mine in Ehime Prefecture which turned out to be one of the largest copper mines in the world. This major discovery contributed significantly to Japan’s economic development. However, the mining operations also impacted the environment. To help reduce this, Sumitomo planted more than one million trees and even relocated the copper refinery to an uninhabited island.


    Sumitomo’s approach of contributing to the development of national and regional economies while also addressing environmental issues sowed the seeds for our corporate social responsibility initiatives of today.

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